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Your guide to winning on This Black Friday Sale

Black Friday is the biggest shopping event of the year and the best time to score deals, if you know what you’re doing. With in-store deals and online deals from hundreds of retailers simultaneously bombarding you, it can be overwhelming to focus on the smartest purchases.

That’s where we come in. Our goal is to bring you the best Black Friday deals from your favorite retailers so you can spend your holiday money (and shopping time) wisely.

Since 2006, we’ve helped millions of shoppers view popular Black Friday ads in one central location. Our experienced deal writers and experts are professionals who analyze thousands of deals and bring you only the best.

What we have in store for you this holiday season
Our hedging strategy will help you plan your holiday shopping ahead of time and make quick decisions on last minute deals as they appear in real time.

Late Black Friday Ads: Major retailers like Walmart, Target, Best Buy, Costco, Kohl’s ramp up the pre-holiday hype by launching their Black Friday ads weeks (or even months) before Black Friday. As soon as these announcements are leaked, we will update them on our Black Friday announcements page. These ads are where you’ll find the best new releases of the season.

Black Friday breaking news: Retailers often launch last minute deals to compete with each other. We’ll cover all the twists and turns of the Black Friday Deals race on our news page. We’ll also round up the best deals by category and store.

Offer alerts through our mailing list: Sign up to our mailing list to receive notifications of the best announcement and offer alerts.

Be the first to know what’s on sale this Black Friday.
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Other holidays we cover
We use our year-round deal-hunting expertise (not just Black Friday) to help you shop smarter. Other holidays we cover are:

Cyber ​​Monday: Although Cyber ​​Monday has merged with Black Friday into a long weekend of deals, it’s still a shopping day in its own right. We bring you Cyber ​​Monday announcements and coverage to help you make the most of this day that caters to online shoppers.
Amazon Prime Day: This fast-growing shopping event in mid-July rivals Amazon’s Black Friday sale, both in number of deals and pricing, especially when it comes to Amazon’s own devices (like Fire Tablets and Echo Devices).
Black Friday in July: To compete with Amazon, other retailers (including eBay, Dell, Macy’s, and more) hold summer sales and “Black Friday in July” in the same week as Prime Day. We’ll round up the best deals in popular categories like clothing, tablets, TVs, and smart home.
Our media team
Do you have any questions about Black Friday trends, offers and hot items? Do you need an expert quote for your coverage? Find our media contacts here.

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